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The Mechanical Bride. (Die mechanische Braut.)

von Marshall McLuhan (1951)

titel_mechanical-bride_150.jpg

Marshall McLuhan:
The Mechanical Bride. Folklore of Industrial Men.
New York, Vanguard Press, 1951. 
157 Seiten.
Keine ISBN.

Deutsche Ausgabe:

Die mechanische Braut. Volkskultur des industriellen Menschen.
Amsterdam, Verlag der Kunst, 1996.
Aus dem Amerikanischen, mit Anmerkungen und einem Essay von Rainer Höltschl, Jürgen Reuß, Fritz Böhler und Martin Baltes. Zahlreiche Abbildungen und Personenregister.
256 Seiten.
ISBN: 90-5705-021-8.

Internetseite des Autoren: http://www.marshallmcluhan.com/

Über das Buch

"The author's breakthrough debut work. One of the greatest literary and cultural texts of the 20th century. Collection of groundbreaking essays on contemporary culture that analyze the underlying beliefs, superstitions, and aspirations embedded in capitalist modern man. The only other book that can be compared to it is Roland Barthes's collection of essays called "Mythologies", whose pitiliess yet spot-on analyses of French middle-class myths are remarkably similar to McLuhan's pioneering book. Paved the way for the author's subsequent books such as "The Gutenberg Galaxy" and "Understanding Media" as well as his famous pronouncement that "the medium is the message". With the exception of Andy Warhol's declaration that in the future, everyone will be famous for fifteen minutes, McLuhan's pithy remark just about sums up mass-media culture of the 20th century, that is to say, the culture of the overwhelming majority of the world."

von einem begeisterten amerikanischen Rezensenten, www.zvab.de

 
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